The automotive industry and its supply chain is experiencing a period of important changes
The main trends of global industries, are in some respects amplified in the automotive industry, in which the recession has brought about a completely new scenario. The main challenges facing these companies are to:
The increasing demand for alternative solutions in motorized private transport is a present opportunity. In particular, the increased demand and supply of electric and hybrid vehicles has started a revolution that has changed the whole attitude of the automotive industrial sector and associated industries. More than half of Generation Y consumers prefer to be driving an alternative powertrain five years from now. This shift of focus has manifested in the market with competitive alternative technologies.
Evolving consumer expectation for mobile media connectivity and safer usage of smartphones and media services while driving represents a potential in the ‘attention economy’, as the average car passenger spends 50 minutes per day in the car. Technologies that can seamlessly connect vehicles and consumers daily lives will likely serve as key enablers in defining the vehicle ownership experience and those connected technologies have the potential of fundamentally changing the traditional customer life cycle.
Albelissa supports the automotive industry in addressing new markets, new demands in technology and new players.